What is TOOFIF?
TOOFIF is a football fanzine, produced specifically, but not exclusively, for the ardent followers of Fulham Football Club.
It is published in the form of a printed magazine which appears at best every 4 weeks during the football season.
The full title is ‘There’s only one F in Fulham’* but that’s a bit of a mouthful, hence the use of the acronym TOOFIF.
This page explains the a little of the philosophy behind the mag. It also gives a potted history of what led to TOOFIF’s change of emphasis as the storm clouds erupted around Craven Cottage during the late 1980s and early ‘90s.
For a fuller version of events see the ‘Craven Cottage’ chapter. From modest beginnings in black and white (only right for a Fulham supporters’ publication).
TOOFIF has evolved over the years, graduating to two colours and is now printed in full colour. A smattering of the various cover designs that have appeared since the birth of TOOFIF in 1988 may be seen on the ‘Subscriptions’ page.
First issue Number one, funny enough! Founders David Preston and David Lloyd, in November 1987; Issue One eventually appeared at Aldershot in February 1988 (David Preston went his own way in 1989 because of ever-increasing commitments – things like work, wine and women, but not necessarily in that order) Why? To have some fun. Initially to be a sort of footballing “Private Eye” with the emphasis on stupid haircuts, ugly players, best/worst teams, dreams, nostalgia and some serious bits. The usual stuff! TOOFIF became more hard-hitting as problems with Craven Cottage came to a head. When, as part of a deal, the Club agreed to be gagged by property developers eager to build on the site, the fanzine became the main channel of information. In the ensuing years, prime reasons have been to support the Fulham 2000 campaign to regain the Cottage freehold and reinforce the Back to the Cottage message while we were at Loftus Road. In short, when the need has arisen, TOOFIF has aimed to keep supporters informed and thereby able to debate the issues of the day. Why the title? Dead of night inspiration. A hark back to the raucous chant by Fulham fans at Anfield when 10-0 down to Liverpool in a League Cup tie. (Prize for cheek goes to the Fulham programme editor who, for the second leg, gave details of extra time “should the contest be level after 90 minutes”!) (The song actually pre-dates that unhappy occaision, it was my favourite ditty back in the 70s billp TOOFIF ) Awards Named “Fanzine-of-the-year” by the Sunday Times in 1992 Awarded 3 out of 10 by The Sun in 1994 (!)
Named “Fanzine-of-the-Year” by Total Football in 1996 & 1998
Teletext “Fans-Scene” writer of the year 1998
EMAP fanzine-of-the-year finalist 2005 Named “Best Premier league
Print Fanzine” by the New Football Pools in 2009
Frequency At best four weekly, but usually every 5-6 weeks (reliant on home fixture list).
Cover Price £3.00
Subscription details: £20.00 for five issues
(To Europe £30.00, further afield £36.00).
See Subscriptions page on this site for more information. Advertising/Sponsorship Welcomed! Rates available upon request.